The multi-year deal will see BetCity.nl leverage Kambi’s technology and sports betting offer, as well as its expertise in compliance and sports integrity. BetCity.nl is a new sports-only brand, owning assets including Amsterdam-based Casino City.

BetEnt was one of ten operators granted a licence for online gambling by the Dutch Gaming Authority, Kansspelautoriteit (KSA), earlier this week. The regulated market is scheduled to open on 1 October 2021.

“Kambi is delighted to have been selected as the exclusive online sportsbook provider to BetCity.nl and provide the support for them to launch on day one of the market opening,” said Kambi CEO Kristian Nylén.

 “The Netherlands will be extremely competitive but the combination of Kambi’s technology and sports betting know-how with BetEnt's sports-first strategy leaves the BetCity.nl sportsbook well placed to succeed.”

Melvin Bostelaar, BetEnt CEO, commented: “We are proud to partner with a world-renowned company like Kambi which is widely regarded as one of the market’s best sportsbook providers.

“It is exciting to enter the regulated Dutch market with such a first-class partner who fully supports and has an unrivalled track record in our values of compliance and sports integrity.”