The provider of sports and esports content believes this feature is set to become a key driver of revenue growth and customer acquisition for sportsbooks.

The aim of this addition is to use the data offered by the heart monitor to help players and bettors make more accurate decisions. The monitors utilise Beter’s proprietary data collection software and the company guarantees all the information is correct and up-to-date.

According to the company, ESportsBattle Tournaments events can help sportsbooks harness their full potential using the fast content of esports.

ESportsBattle is an esports platform that features commercial efootball, ebasketball, eice hockey and CS: GO non-stop tournaments, as well as a non-commercial efootball league, an educational channel and other media channels featuring match highlights that players, fans and bettors are interested in.

Alex Lobov, Beter’s CPO, commented: “As we’ve enhanced efootball live streams with the addition of heart rate monitors, сustomers can now count on an even more immersive betting experience and sportsbooks get cutting-edge solutions, which meet the needs of the betting industry.

"What’s more, the addition of heart monitors will clearly have the desired effect as we expect to see a 15% increase in views of ESportsBattle live streams and a 5% increase in customer’s average stakes.

"Here at Beter, we are committed to delivering an unparalleled user experience and creating high-quality content, which is both appealing to viewers and profitable for our clients.”