SCCG specialises in investment in and around developing worldwide brands, representation, intellectual property and other business strategies. The partnership aims to encourage MASL events in the US sports betting industry.

The MASL represents 16 teams across the whole of the US and Mexico. The game is the most skilled version of its style played indoors, and it's seen as one of the fastest. In November, when the 2021-22 season commences, player icons, Shep Messing, Keith Tozer and JP Dellacamera will lead the new executive leadership team.

The MASL represents a high level of professional indoor football, featuring teams across North America with players from over 15 countries.

Leading strategy, branding and marketing firm, M style marketing, has played an important role in the facilitation of partnering the two organisations. The firm’s enterprise extends to many teams, leagues and brands.

Stephen Crystal, Founder and CEO of SCCG Management, said: “We are focused on broadening the options of US sports betting by opening up engagement to the largest possible set of sports fans.

“Sport in the US is a big tent, and our work with MASL helps drive this important aspect of industry growth."

Shep Messing, MASL Chairman, commented: "Live sports content in North America and worldwide is at the intersection of combining with sports gambling. Stephen Crystal and SCCG are at the forefront of that industry, and we are excited to partner with him to find the best opportunities for the Major Arena Soccer League."