Esports Hub introduces live streaming across all channels and scoreboards that aim to help live bettors take decisions and improve their gambling experience. The Hub also aims to give partners an additional tool to stand out in the B2C market.

Pinnacle has for some years now focused heavily on esports betting. Thanks to this latest addition, partners are able to integrate the Esports Hub with the supplier’s esports product (either as an add-on to their existing sportsbook or as part of a fully-serviced, plug-and-play sports betting solution).

Paris Smith, CEO at Pinnacle, said: “With the unique position of being the only managed trading service with skin in the esports game, we know first-hand the challenges that operators face. The Esports Hub allows partners to leverage this know-how and deliver their esports customers with an award-winning product designed for their needs.

“Esports betting is a vertical in its own right, not an extension of the traditional sportsbook, and this B2B tool provides the community with a betting destination tailored to how they like to engage with esports, while also delivering operators new revenue streams and enhanced hold potential.”