This deal will offer the Russian sports betting company more visibility via the virtual LED technology of the Stade Louis-II during the French club’s Ligue 1 Uber Eats home games.

“We are very pleased to welcome Liga Stavok as a partner of AS Monaco. This collaboration with a major player in the Russian sports betting market will allow us to strengthen our attractiveness, develop our visibility and offer a special experience to Russian fans of AS Monaco and football,” said Oleg Petrov, the VP and CEO of AS Monaco. 

Yuri Krasovsky, President of Liga Stavok, added: “We are delighted to be associated with such an important entity as AS Monaco. The club has a rich history, an impressive list of sporting achievements and an incredible number of trophies to its credit. For Liga Stavok, this partnership is a logical next step in the implementation of our business strategy, which is to strengthen our presence in the international market.”

This deal will also allow Liga Stavok to work more closely with the Russian esports organisation Gambit Esports, another partner of AS Monaco.

Gambit partnered with Liga in June, in a deal that resulted in both brands launching a competition with the chance to win a trip to AS Monaco’s stadium, and ultimately facilitated the betting business’ partnership with the club. 

David Dashtoyan, Commercial Director of Gambit Esports, concluded: “We are very proud to have played a part in making the collaboration between AS Monaco and Liga Stavok possible. This partnership opens the doors to many new collaboration opportunities. AS Monaco and esports fans will be able to benefit from a lot of attractive content and interesting events.”