The English football club will dedicate matchday and programme advertising space to Gamstop, as well as distributing the organisation’s media via its digital channels.

In addition, Club and ‘QPR in the Community’ staff will receive training on the Gamstop platform, alongside other gambling resources.

Euan Inglis, QPR’s Commercial Director, said: “We are delighted to enter into a partnership with Gamstop — the free, UK-wide self-exclusion scheme that enables gamblers to put blocks in place to restrict their online gambling activities.

“Our current betting partner Tebwin are fully integrated with Gamstop and will work with the club with this initiative. We are very mindful of getting the message across about responsible gambling.”

More than 240,000 people from across the UK are registered with Gamstop, which allows individuals to select a self-exclusion period of six months, one year or five years.

Anyone who contacts the organisation will be referred to specialist advisors if they, or a loved one, need additional help and support with gambling-related issues.

“QPR have been incredibly proactive in launching this partnership with Gamstop, and we are delighted that the club will be using its extensive platform to raise awareness of the tools that are available to those who may be experiencing gambling-related harm,” said Fiona Palmer, Chief Executive of Gamstop.

“We are proud to be partnered with QPR, and firmly believe that by working together to highlight the crucial resources that are available, we can make a positive impact on people’s lives.”