Wagers can now include multiple college football markets in their bets on Kambi’s Game Parlay product with the addition of NCAA football betting options.

Kambi can now offer its customers parlay moneyline, alongside totals, spreads and collective team totals on college football games.

In the anticipation of the NCAA football season, a range of popular player prop offers will be put forward, including total passing yards and touchdown scorer.

Simon Noy, Kambi SVP Trading, said: "The expansion of college football within Game Parlay is an exciting step forward for our product, our partners and bettors alike. Now bettors can enjoy even more college football markets in their Game Parlay bets that span not only across multiple games but across multiple leagues and sports too.

"With Game Parlay already proving so popular with bettors, we look forward to enhancing the product even further over the coming months, with NHL and MLB expansion."

The expansion of Game Parlay follows the success of the NFL season, which saw over 40% of NFL wager engagement. Around 20% of pre-game NFL bets came from multi-game combinations.

This intertwined fusion of both football markets, college and professional, was the development of Kambi’s core platform. Following on from new developments like these, wagers can combine both college and parlays with professional games together to form one single bet.