Through this distribution deal, the content aims to reach B2B customers worldwide from the middle of 2022, to be announced this quarter.

Simon Mizzi, Gamesys Operations Marketing Director, said: “We are delighted to partner with Hungrybear. The multiplayer concept is a sub-vertical of slots which we believe is going to be very interesting and we’ve been looking to partner with pioneering businesses who are exploring this space.

“The product we are working on with Hungrybear is one of the best concepts we have seen for some time and we can’t wait to give players an opportunity to enjoy it. Investing in and facilitating this kind of cutting-edge innovation, to bring truly exciting entertainment experiences to our members in a responsible way, is at the heart of the Gamesys/Bally’s philosophy."

Hungrybear has been developing multiplayer game technology over the last two years, one which Gamesys will benefit from by working together as a partnership. The two companies will make products for the emerging sector.

Justin Chamberlain, CEO, Hungrybear Gaming, said: “I am incredibly honoured to have been given the opportunity to partner with Gamesys Operations Limited, (a Bally’s Corporation Company) and for their support. I am confident that together through our vision and technology we will deliver content that will appeal to players, in all markets.”

The multiplayer game is planned to launch with the Gamesys UK brands. The full rollout plan will commence later in the year.

“We look forward to working with the talented and experienced team from Hungrybear on such an exciting project,” continued Mizzi.