The agreement will grant DraftKings expansive NBA rights and assets to integrate within its offerings. That includes sports betting, daily fantasy sports, iGaming and free-to-play products. DraftKings will also have the right to activate on-site at tentpole NBA events, such as the NBA All-Star Game, Rising Stars and NBA All-Star Saturday Night.

“The NBA season only just tipped off, and yet we have already seen the immediate impact of the sport among our customer base with significant re-engagement along with healthy new betting activity across all of our states,” said Ezra Kucharz, Chief Business Officer at DraftKings. “All of this signals the rising demand for NBA basketball in its 75th anniversary season among sports bettors and daily fantasy players, and we are pleased to continuously collaborate with the league on new fan-centric platforms like our NBABet Stream integration.”

The pair initially teamed up in 2019, when DraftKings became an Authorized Gaming Operator (AGO) of the NBA. The sports technology and entertainment company has also teamed up with NBA franchises including the Charlotte Hornets, Detroit Pistons and Indiana Pacers.

“DraftKings has demonstrated a clear commitment to strategically investing at the intersection of betting and content,” said Scott Kaufman-Ross, Senior Vice President, Head of Gaming & New Business Ventures, NBA. “We are excited to be expanding our relationship to include content initiatives like NBABet Stream to engage NBA fans in unique ways.”