With over a decade’s worth of experience, Vita is hoping to take advantage of AffiliSearch’s expertise to broaden its business verticals. Jimmi Meilstrup, Vita Media Group’s CEO, welcomed the addition of AffiliSearch, calling it an investment that will increase the quality of the company’s commercial offering.

“Our company is expanding once again. I am most certainly happy that our collective effort of growing activities is translating into higher Danish expertise in iGaming by acquiring the Danish affiliate network AffiliSearch, as well as better overall quality of what Vita Media Group has to offer,” remarked Meilstrup.

“With the strong company culture and values we have nurtured over the years, we feel ready to take over and set a leading example for the complete affiliate experience.”

Founded in 2009 and headquartered in Copenhagen, AffiliSearch operates across Europe but is primarily focused on the UK. The firm bills itself as “professional middle-men” for affiliates and iGaming advertisers who want to capitalise on “quality gambling traffic.” Going forward, AffiliSearch will operate as an integrated part of Vita’s business vertical, OMG Affiliates.

Elena Shokarovska, Head of Affiliates at Vita Media Group and Head of OMG Affiliates, said: “The OMG Affiliates platform has shown its growth potential on multiple occasions in little less than two years since the program has been launched, and with the latest development, OMG Affiliates confirms its market position as a fast-growing affiliate program.

“In the next period, we will maximise our efforts in integrating the affiliate base of AffiliSearch and welcome the affiliates with what OMG Affiliates does best — a personalised approach that results in maximising traffic and overall business growth for affiliates.”