As one of the premier online betting and gaming companies, 888 is looking to lead the way on inclusivity and set an example for other businesses to follow.

The programme will see 31 female employees, named ‘SheLEADERS’, attend weekly meetings led by external experts, with a focus on developing their storytelling, personal branding and communicative abilities.

It is hoped that these skills will then be applied on a day-to-day basis to help inspire the next generation of female leaders at 888.

Itai Pazner, the group’s CEO, welcomed the initiative, commenting: “The launch of SheLEADS perfectly aligns with our commitment to nurture and develop outstanding talent who I believe will help inspire the next generation of rising leaders both at 888 and across the industry.”

The programme will culminate at the end of January with ‘SheLEADS On Stage’, where each participant will discuss their personal and professional journey.

The SheLEADS initiative also aligns with the company’s focus on cultivating a “GR8” workplace which “encourages fairness, embraces diversity and invests in talent.” As a result, 888 has committed itself to a minimum 10% rise in the number of women holding senior positions by 2023.

“We believe 888 is made stronger through the diverse experiences, perspectives and abilities that each employee brings to the group,” added Pazner.

This development comes off the back of a solid year for the company. In the second to last quarter of 2021, 888 reported healthy 7% revenue growth, with its B2C sports betting revenue growing by 21%.