The Serbia-based operator has gone live with the provider’s SIS Competitive Gaming product, allowing MaxBet’s customers to watch and place wagers on live head-to-head esports competitions.

Users can access livestreamed pictures, commentary and on-screen graphics with betting-related info, as well as data covering a range of esports markets and prices for approximately 40,000 events a year.

“Launching with SIS has proven to be a great success,” remarked Darko Zivanov, Group CEO at MaxBet.

“Our customer base across the Balkans has thoroughly enjoyed the exciting esports experience and live betting opportunities available through SIS Competitive Gaming.

“We are very confident that they will continue to enjoy the esports betting experience, helping us to further boost engagement and drive profitable revenues in the process.”

SIS reiterated its commitment to integrity, stating that every match is overseen by a dedicated referee trained by the Esports Integrity Commission (ESIC). Moreover, SIS stipulated that strict “player due diligence procedures are in place to keep competitions fair and transparent”.

The provider also noted that it has twice doubled its Competitive Gaming content offering since its initial launch with bet365.

SIS’ Digital Sales Manager Anze Gantar expressed his enthusiasm for the provider’s latest partnership, commenting: “We’re very pleased with how SIS Competitive Gaming has delivered such strong engagement and margin returns for MaxBet in its opening few months of operations.

“The product has proven to be a valuable addition for sportsbooks, and the success to date is testament once more to the quality and integrity that has been built into SIS Competitive Gaming from inception.”