Gamblers from Kenya, Ethiopia and Zambia are now able to benefit from the operator’s offer that provides improved odds and potential cash-outs. This campaign is the first of its type in Africa and marks Cola.bet’s strategy to consolidate its position in the African sports betting space.

The Zero Margin offer is available for a wide selection of football matches, as well as certain pre-match markets.

In addition to the new offer, the operator’s new players can benefit from a 150% deposit bonus. Cola.bet will soon be introducing its "unique bonus structure," while also rolling out a variety of bonuses for players.

The online casino operator has reported a 320% rise of new active users during the three months it has been operating in the African market and this new campaign is expected to enhance business expansion.

Cola Group is a game and entertainment specialist which has recently announced its plan to invest $14.5m into the iGaming area of the company, in an effort to deliver on its mission of being present in more than 10 markets across Africa by mid-2022.

Dana Varnytska, Cola.bet CMO, said: "Cola.bet’s mission is providing the best sports betting experiences on the market and our Zero Margin campaign is another example of our commitment to Africa’s bettors.

"Our localised expertise has enabled us to hit the ground running and make fantastic progress on Cola.bet’s expansion ambitions."