The aim of this partnership is to deliver a new level of expertise in sports betting supported by the latest consumer technology.

Team creation

Combining elements of each business, this venture will create a team of specialists overseeing the management of the website. And a working partnership that truly displays SSG “as a leading provider of sports betting affiliate and engagement technology.”

“We are thrilled to have created this partnership with AS.com. They are a progressive company with an engaged audience and alongside our specialist sports betting content, this innovative platform will keep fans fully informed to make educated bets using Spotlight Sports Group’s data-driven affiliate technology,” said Harry von Behr, Managing Director (Sport) & co-US CEO of Spotlight Sports Group.

This partnership is set to offer a platform of intuitive betting information, quality content and management tools for millions of sports fans, built within the basis of SSG technology.

Prior to initiating a collaboration, this technology was expanded on to include a suite of products designed to showcase expertise in areas such as SEO, social media and AI-based automated content generation.

Alongside this, SSG will also offer native Spanish language betting content and a responsive website using a bespoke affiliate technology allowing users to truly enjoy as well as benefit from their time on site.

Gonzalo Teubal Rodriguez of AS.com commented: “It’s a chance to build a long-term partnership with a like-minded global publisher while creating a sustainable revenue model to complement our core publishing business.”