The lead generation company has obtained vendor registration status in the East Coast state and has launched four sports betting-focused websites ahead of planned US expansion. Leadstar is already licensed in New Jersey, Pennsylvania and Colorado, among other states.

Leadstar’s US-facing sites — Unitedgamblers.com, Sportsbooksonline.com, Bookiesbonuses.com and Bettingscanner.com — offer sportsbook comparison services for bettors, providing information on topics such as bonuses, payment methods and legality.

Moreover, Leadstar said the US has been and will remain a key market going into 2022, due to the potential growth of online gambling in the country following the lift of the federal ban on sports betting in 2018.

“As the market grows and more states introduce online gambling initiatives, this growth also becomes more important for Leadstar Media,” remarked the affiliate.

For this reason, Leadstar is eyeing states that are expected to legalise online sports betting in the near future, and is also set to acquire licences in further states that are already regulated.

Its CEO Eskil Kvarnström commented: “I’m happy to announce our entry into Virginia, the sixth US state where we are fully licensed. The United States has been a focus market for Leadstar Media during the past year and it’s very satisfying to close out 2021 by acquiring yet another licence.

“We are looking to assert ourselves as the top sportsbook comparison affiliate in Virginia during next year and our US-facing products are well prepared for expansion into additional states as we go into 2022.”