The online casino launch is a fully localised version of the group’s Spanish-speaking casino, which has proven to be “hugely popular in Spain as well as other LatAm markets,” a statement from SkillOnNet read.

“PlayUZU offers the same Fair Casino that has made its PlayOJO sister site a household name in regulated European markets, with no wagering requirements whatsoever and other unique features including OJOplus which gives money back in real time on every bet win or lose,” the statement continued.

The launch was supported by localised digital marketing including social media and influencers, as well as a TV ad campaign, and comes after the operator obtained a licence for the market.

SkillOnNet Head of Corporate Development Maor Nutkevitch commented: “We are thrilled to be making our debut in the Mexican market.

“Following the success of our Spanish and Portuguese-speaking brands PlayUZU and Bacanaplay, we believe we can secure substantial market share across Latin America.

“Mexico is one of the most prominent markets in the region and we believe we can enter the fray with a disruptive creative and communication strategy spanning across above the line and digital performance led channels, we know we will drive significant brand awareness in next to no time.”