The deal allows the sports betting operator to advertise to SGG’s fan database, totalling over 10 million users, on Instagram, Twitter and other social media platforms. FanDuel operates in multiple states across the US. 

Troy Paul, Company President, SGG, commented: “Sports Gambling Guides is proud to announce our continuing relationship with FanDuel in promoting its products to our millions of avid sports fans. FanDuel has the sportsbook offerings our fans are asking us for, and we will now feature FanDuel in our daily sports content showcasing the most exciting sporting events of the day.” 

He continued to touch upon shifting trends in data consumption: “A generational shift is happening among sports fans across the major US pro-leagues. Younger fans – Millennials and GenZ – showed a desire to interact with sports content beyond live games and a strong preference for more personalised engagement with content, a shift from the traditional fan and league relationship. 

“Our fans, average age 21 – 40, are getting their sports scores, information and video content almost exclusively from Instagram, Twitter, TikTok, Twitch, YouTube, and other social media platforms. It's delivered in real time and is growing exponentially.” 

Alongside its sportsbook offerings, FanDuel also promotes daily fantasy events, horseracing and a range of popular casino games, such as blackjack, roulette and a variety of slot formats. It has 12 million registered users across the US.