The deal includes turnkey promotional programs that feature WWE logos, Superstars, as well as events and programs.

Jay Gendron, IGT CEO, Lottery, said: "The WWE brand has broad appeal that reaches diverse age groups and cultural demographics in many geographies. IGT looks forward to melding the unique WWE assets with IGT's lottery expertise to create appealing, high-quality games and second-chance promotional opportunities for our global customers and their players."

Alex Varga, WWE VP Revenue Strategy & Development, added: "IGT is the clear industry leader in the lottery and gaming space, and we look forward to collaborating by bringing our intellectual property to our fans and lottery games around the globe.

"This is an exciting opportunity for us to continue to leverage the strong crossover between the WWE Universe and another segment of the gaming landscape."

IGT delivers entertaining and responsible gaming experiences across all channels in more than 100 countries.

WWE's business portfolio delivers original content 52 weeks every year on a global scale, while its content is accessed from more than 900 million homes and is available in 28 languages.

The list of its distribution partners includes names such as NBCUniversal, Fox Sports, BT Sport, Sony India and Rogers.

The WWE Network includes all live pay-per-views and scheduled programming, as well as a video-on-demand library that is currently available in over 180 countries. In the US, NBCUniversal’s Peacock is the exclusive streaming partner of WWE Network.