This collaboration will see HashCube share access to over 20 million users with Pllay Labs. The partnership will also offer Pllay’s global users the chance to engage in casual esports competitions as well as tournaments that offer cash prizes, alongside their existing gaming experiences.

In exchange, Pllay Lab's newly developed API solution will give HashCube the opportunity to increase its user engagement and therefore grow revenue by way of access to its AI, fintech and token economic capabilities. In addition to this, Pllay’s behavioural analytics will provide an insight into vital data, meaning a more personalised game experience for HashCube customers.

Integrating with Pllay Lab's coded wagering solution will support HashCube in handling all regulatory requirements, including monetary verifications or payouts and proof of identity.

Regulatory oversights are also provided through Pllay Lab's enterprise solutions, spanning across media platforms, major league sports, casino partners and the whole gaming ecosystem. Their system supports a range of platforms such as video game publishers, streaming platforms and cloud gaming.

"HashCube is quickly becoming one of the leading mobile game studios globally," Shawn Gunn, CEO of Pllay, said. "This integration will provide HashCube with access to our powerful, newly evolving enterprise offering, allowing the two companies to leverage each other's capabilities and resources that will support growth initiatives across the board."