The sportsbooks it has teamed up with are the four that were the fourth to launch in New York State: Ceasars, DraftKings, FanDuel and BetRivers.

The affiliate has also started to market NY specific promotions and offerings to in-state gambling and betting enthusiasts.

Matt Heiman, CEO, The Game Day, said: “We are excited that New York state has finally opened up to mobile sports gaming. We predict the state will quickly equal or surpass New Jersey and Nevada as the leaders in sportsbook revenue and handles.

“The Game Day’s vast and diverse content offerings will continue to provide sportsbook partners with significant opportunities to engage with a range of bettors from amateurs to professionals in the Empire State and beyond.

Analysts said the fresh New York sportsbook market is already showing record numbers in just the first week of going live.

Thanks to The Game Day, operators can quickly acquire bettors in the state.

The affiliate suggested it is currently in dialogue with the remaining five licensed operators that are expected to go live in the state shortly, pending regulatory approval.

The Game Day is a digital sports media company that offers content to fans, betting and fantasy enthusiasts, while also leveraging influencers, athletes and talent across the sports universe.

It provides news, entertainment and real-time updates and resources, including odds, picks, and direct access to affiliated sportsbooks and promotions to a community of almost six million followers.