Via GiG Comply, operators can scan web pages for content, links and iGaming code red words. The software is based on analysing snapshots from advertising campaigns, thus providing operators with reports of the content used for brands’ promotion.

By extending the agreement with GiG for two more years, the Malta-based Avento Group ensures the business remains in control of its marketing compliance, as well as having its affiliates fully aligned with brand guidelines and responsible gaming requirements.

Jonas Warrer, CMO at GiG, said: “It makes us very happy to start the new year re-signing our existing agreement with Avento Group. As new markets continue to regulate, there is an increased need for operators to ensure they comply with the ever-changing regulations in all jurisdictions they operate.

“It makes us very proud to have a young and innovative partner like the Avento Group, which values the importance of creating a safer and more sustainable gaming environment and continues to place trust in GiG Comply."

Avento Group Compliance Team added: “We are super delighted to continue our agreement with GiG Comply. This shall continue to ensure our commitment to being a fully compliant company within the industry thanks to GiG Comply.”

Founded in 2012, GiG is an iGaming technology company that provides solutions, products and services to iGaming operators. GiG operates out of Malta and is dual-listed on the Oslo Stock Exchange and on Nasdaq Stockholm.