The existing partnership between the two organisations helped to establish a market for official sports data on competitions such as the English Premier League; whereas this new development aims to focus on live streaming, official data and fan engagement. 

Bet365 was one of the first sportsbooks to utilise Genius Sports’ live streaming service and has now agreed on an upgrade with regard to premium video content, including low latency broadcasts from various top-tier global football competitions and the NFL to bet365 customers who live outside the US.

Genius Sports’ expanded streaming solution will deliver the new content to help improve bet placement, as well as retention of bet365 customers. Alongside the content, Genius Sports will offer its portfolio of official data across thousands of events each year, including football and the NFL.

As a company, Genius Sports offers data on the English Premier League as well as real-time statistics for the NFL through its proprietary Next Gen Stats.  

Following on from this, Genius Sports will provide official data-driven marketing campaigns which aim to enhance the marketing and player engagement strategy of bet365. 

“The expansion of our partnership with bet365 further validates Genius Sports’ long-standing strategy to power live betting experiences backed by the highest quality official data and video content,” said Mark Locke, CEO of Genius Sports.

“This agreement is particularly significant for our live streaming service, which combines premium content from competitions with thousands of other low latency broadcasts from sports right around the world.”