In partnership with DirecTV, the sports betting brand will host a night of live music at the City Market in Downtown Los Angeles.

2022’s MaximBet Music at the Market will be the first of two back-to-back events, with DirecTV Presents Maxim Electric Nights to follow on Saturday 12 February.

Alongside The Chainsmokers, rapper Lil Baby is also scheduled to perform on Friday, while Saturday’s Electric Nights will be hosted by 50 Cent and feature Grammy-award winning DJ Tiësto as its headliner.

“This annual event never fails to deliver, year after year, and we’re psyched to be a part of it and bring the energy and excitement to LA,” said Alex Pall of The Chainsmokers.

In September 2021, MaximBet made its US debut after securing a Colorado licence. It is owned by Carousel Group and bills itself as the “industry’s only 360-degree entertainment experience”.

Daniel Graetzer, MaximBet’s CEO, was optimistic about the company’s future, remarking: “2022 is going to be the biggest year yet for MaximBet, so what better place to have a coming out party than in the entertainment capital of the world around the most watched sporting event in the world.

“Maxim is famous for throwing the best parties, and the 2022 MaximBet Music at the Market party is an absolute lock for party of the year.

“We cannot wait to bring the only truly lifestyle brand in sports betting to states across the country.”