This new agreement means Betway will have full use of Genius Sports’ LiveData and LiveTrading solutions, which deliver real-time data and pricing for the NFL and NCAA Basketball; as well as the English Premier League and Euroleague Basketball.

Licensed in five states across the US, Betway will also receive access to Genius Sports’ full NFL product suite, including the league’s real-time statistics, proprietary Next Gen Stats and official sports betting data feed.

To further attract global Betway customers, Genius Sports will be providing its digital marketing and bespoke free-to-play tools.

This means running targeted, data-driven campaigns across display, video and connected TV with the aim of encouraging deeper customer engagement levels.

“We’re thrilled to add Genius Sports’ LiveData and LiveTrading solutions for NFL betting to our existing partnership with them,'' said Anthony Werkman, CEO of Betway.

“As our brand continues to grow globally, we are constantly seeking new ways to enhance the Betway customer experience, and this data and technology achieves that. We look forward to continuing our great working relationship with Genius Sports through this latest agreement.”

“As one of our long-term official data partners, Betway has always invested in a world-class product for its customers worldwide,” said Mark Locke, CEO of Genius Sports. “The Betway brand is growing rapidly across the U.S. and we’re thrilled to be helping accelerate this expansion with our premium official sports betting feeds, live streaming and fan engagement solutions.”