The agreement includes Aspire Global’s full, localised managed-services offering with the CRM system AspireEngage, with the company to support the operator with all Dutch-speaking customer support and fully-managed localised CRM promotions to its players.

Aspire Global will also provide the relevant tools for the compliant onboarding of Dutch players, as well as integrated solutions with all main payment providers.

Aspire Global CEO Tsachi Maimon commented: “The partnership with BoyleSports is a significant confirmation of the strengths of Aspire Global’s complete iGaming offering. We are very excited about this opportunity to support BoyleSports – one of the industry’s most established brands – when planning to enter the newly regulated Dutch market.”

BoyleSports is expected to operate in the Dutch market through its own licence, and plans to submit its Dutch licence application shortly. It is currently licensed in the UK, Ireland and Gibraltar, and is Ireland’s largest independent retail bookmaker, with over 350 retail branches across the UK and Ireland.

“While planning for our entry into the regulated Dutch market, we were in search of a partner who could provide us with a future-proof, high-quality, turnkey solution,” said BoyleSports CEO Mark Kemp.

“We have in Aspire Global found the perfect partner who will support us with leading technology, exciting games and all the localized player support we need. This will enable us to focus on the player experience and branding of our new business in the Netherlands.”