Along with website and app design and developments, Planet Sport will be delivering editorial content in both English and Hindi. The content will be created and written by a team of native speakers based on the ground in India, who have a knowledge of both sports and betting.

Initially, the offered content will focus on key sports such as cricket, football, tennis, esports, hockey and badminton.

The sports media app will also be offering its proprietary Live Score Centre to deliver up-to-date information on any sport.

The company has signed with its first client in the Indian market, while announcing preparations to make a push into the market with its B2B services.

Dean Rayson, Head of Sales for B2B Betting at Planet Sport, commented: “This is a major milestone for Planet Sport as we see the Indian market as having tremendous potential. and one where our B2B products and services can help a wide range of stakeholders leverage the opportunity on the table.

“In particular, we are proud to be able to offer editorial content en-masse in Hindi as we believe this sets us apart from others in the market.

"India really is the place to be, and this is the first in a number of exciting developments on the B2B side of the business.”