The show, airing on weekdays across Bally sports’ 12 regional sports network brands, the Bally Sports app and Stadium, will deliver up-to-date information for its audience, and offer unique and entertaining fun content for casual fans as well.

Commenting on the launch of ‘Line on the Line’, Steve Rosenberg, President of Bally Sports, said: “This marks a significant step for the company as we combine resources across our sports portfolio to launch our first RSN-wide sports betting program.

“Our collaboration with BetMGM further builds upon our programming strategy to offer fans new, informative and entertaining content that aims to drive increased interest around our live game broadcasts.

Matt Prevost, BetMGM’s Chief Revenue Officer, added: “We’ve found a great partner in Bally Sports and are confident that ‘Live on the Line’ is going to be one of the industry’s leading sports betting-centric shows.”

Elsewhere, BetMGM’s parent company, MGM Resorts International, has recently earned a top score on the Human Rights Campaign Foundation’s 2022 Corporate Equity Index.

MGM Resorts has a record of supporting the LGBTQ+ community; back in 2011, the company has expanded its supplier and construction diversity programs to include lesbian, gay, bisexual and transgender-owned firms.

Being granted top score in the Human Rights Campaign, MGM Resorts joins the ranks of over 840 US businesses that also earned top marks this year.

Commenting on the score, Jyoti Chopra, Chief People, Inclusion and Sustainability Officer for MGM Resorts International, said: "Diversity, equity and inclusion are an integral part of our company culture, core values, and ways of doing business.

“We demonstrate this through our commitment to a diverse workforce and the top quality of service we provide to our guests who represent all corners and cultures of the world.”