With Boeskov in the sports betting media group’s team, Better Collective can further grow within the sports betting media industry.

Boeskov has many years of C-level experience at Kindred Group. Her digital skills and expertise from the intersection between customer, product and technology will prove to be useful in her new position at Better Collective.

Jesper Søgaard, CEO and Co-founder of Better Collective, commented: “I am very pleased Britt has decided to join Better Collective and look forward to welcoming her as a member of the management team.

"She knows the industry and she has vast experience at the management level driving digital projects towards end-users. We are a growing company with very big ambitions and many ideas. Britt will become an important asset as we continue our future growth journey.”

Boeskov added: “I am excited to join Better Collective’s growing leadership team at this crucial stage of the company’s remarkable growth journey.

“Scaling globally while transforming the business to secure a long-term sustainable performance is exactly the type of challenge I enjoy. I’ve followed the team from the sidelines for some years, and I’m deeply impressed with the culture and ambition of the organisation”.

Better Collective is a sports betting media group that provides platforms meant to empower, and also enhance the betting experience for sports fans and iGamers.

The company’s aim is to make betting and gambling more entertaining, transparent and fair.