NPi is jointly owned by Pollard Banknote Limited and NeoGames S.A. Play Alberta meanwhile is the only regulated online gambling website in the province. It is operated and regulated by Alberta Gaming, Liquor and Cannabis (AGLC).

“Holding licences in New Jersey and West Virginia, this collaboration with NPi marks a major milestone for the company’s expansion into the North American lottery market,” a statement from Pariplay read.

The group has over 1,200 titles from global game developers, along with its own in-house games studio. 

“We are excited to enter the Canadian marketplace through our joint efforts with NPi to capitalise on the opportunities that the North American market offers,” said Aspire Global CEO Tsachi Maimon.

“As a market leading aggregator of game content, we have established ourselves as a trusted supplier to the industry as we continue to offer the best content in the market. We look forward to continued collaboration with NPi to supply engaging content to AGLC.”

Revenue generated from Play Alberta provides income for the province’s General Revenue Fund. This supports programs that Albertans rely on daily.

Liz Siver, NeoPollard Interactive General Manager, commented: “We are very excited to work with Pariplay – a well-established and renowned content provider – to further expand the game titles and verticals we offer on Play Alberta’s portal. 

“As a dedicated partner to AGLC, NPi is committed to continuously enhancing the technology, games, and Power Suite services we offer to give players in Alberta a unified online gaming experience. 

“More importantly, with Pariplay’s wide variety of game content, AGLC has the opportunity to produce incremental proceeds to the good causes it supports throughout the province.”