facturers WMS Industries have announced the formation of a new online gaming subsidiary.

Designed to “optimise the benefits” of internet gaming for WMS’ casino operator customers, Williams Interactive will focus on the growth and development of the firm’s online, social, casual and mobile gaming initiatives.

WMS Industries President Orrin J. Edidin has been promoted to the newly-created role of President and Chief Executive Officer of Williams Interactive and will lead the new company in their attempts to exploit the opportunities offered by new distribution channels.

Edidin said: "A global migration toward content convergence and multi-channel distribution is rapidly underway. Having anticipated the convergence of land-based casino gaming with online, social, casual and mobile gaming, we set out several years ago to prepare WMS to benefit from these exciting new opportunities.

“We have developed and acquired the appropriate experience and skills needed to help our customers prepare for the convergence in their businesses with a broad set of value-added solutions, products and managed services."