The retention services provider will embark on reactivation campaigns spanning various markets, including Romania, Germany, Portugal and Brazil, to bring lapsed customers back to the Greek iGaming company’s platforms.

Kaizen first partnered with Enteractive last year to win back Romanian players, but they have now expanded their target markets.

The iGaming business hopes Enteractive’s efforts will give its bottom line a boost, expecting “to optimise revenue generation” from the “churned segments” of its player base.

“Many iGaming businesses are seeing the benefit of improving their retention rate and Enteractive’s approach is proven to be highly effective,” said Enteractive’s Chief Business Officer Andrew Foster.

“We’re more than ready to bring back Kaizen’s lapsed players.”

Enteractive will put its proprietary (Re)Activation Cloud platform to work, aiming to increase player retention and loyalty for Kaizen’s Stoiximan and Betano brands.

The platform can integrate with select player databases, while Enteractive’s native language-speaking sales agents drive one-on-one outreach efforts.

The provider believes this personalised approach to customer relationship management (CRM) will deliver impressive results, calling it a “proven way to re-engage players from churned segments.”

Enteractive also stated that responsible gambling best practices are maintained during each contact.

Konstantinos Gkrintzalis, CRM Sales Manager at Kaizen Gaming, commented: “We’re keen to maximise the potential lifetime player value (LPV) across all our player segments, and these market campaigns with Enteractive will target those segments which will benefit most from direct and personal engagement.”