His new role will see him accelerate the operator’s expansion plans both into new markets and new verticals. This will include the operator’s launch into the sports betting sector, scheduled for later this year.

Eriksson has previously held senior roles at both operators and suppliers including ComeOn Group, NetEnt and Evoke Gaming. He also recently co-founded a consulting company in Sweden, Reel Rush AB.

Lahcene Merzough, CEO at PressEnter Group, said: “In Hampus we have one of the most experienced and talented product leaders and he is absolutely the right candidate to drive forward with our ambitious plans to enter new markets and expand into sports betting.

“We are determined to become a true market leader and understand the importance of having a compelling product to achieve this. Hampus will help us to reach the next level and deliver a player experience like no other.”

Eriksson added: “PressEnter Group has been on an incredible journey over the past few years and I am thrilled to be joining at such an exciting time for the business.

“One of the greatest attractions to joining PressEnter was its culture and the incredible team that has been built. This is a team that is passionate and dedicated, and together I believe we can achieve great things, especially when it comes to the products and experiences offered to players.”

PressEnter Group is an online gambling organisation that operates six online casino assets, including 21.com (which broadcasts live casino shows on UK television), JustSpin, NeonVegas, NitroCasino, UltraCasino and Rapid Casino.