The online gambling operator, a subsidiary of Kaizen Gaming, will see its logo printed across the football club’s playing jersey, as well as across other assets owned by the club known as the Railwaymen.  

The branding was visible for the first time on Sunday 13 February, when Lokomotiv Sofia, currently 11th in Bulgaria’s First League, drew 1-1 against CSKA Sofia, currently occupying second position. 

Tsvetin Yordanov, Country Manager for Bulgaria, Kaizen Gaming, commented: “I am delighted to announce our partnership with Lokomotiv Sofia, a historic football club and an incredible team. We are thrilled that the Betano logo will from now on be featured on the Railwaymen's jerseys, and we look forward to celebrating wins and undertaking joint social initiatives together.  

“This sponsorship clearly highlights our strong commitment to the Bulgarian market and our support for Bulgarian sports and society.” 

The agreement coincides with Kaizen Gaming’s official launch in Bulgaria, the eighth country where its operations are present. The company operates in seven additional countries, across Europe and South America, through its Betano and Stoiximan brands. 

Ivan Vassilev, Owner, Lokomotiv Sofia, said: “I am proud that Lokomotiv Sofia is the first Bulgarian club to be sponsored by an internationally proven company. For me, Lokomotiv Sofia is not just a club, but a mission.  

“That is why Betano is more than a general sponsor – a stable partner with whom we will develop the mission 'Lokomotiv Sofia.' I am convinced that together we will achieve our goals and this is just the beginning of a sustainable and successful partnership.” 

In addition to Lokomotiv Sofia, Kaizen Gaming and its subsidiaries also partners with Portuguese trio Benfica, Porto and Sporting Lisbon, Atletico Mineiro in Brazil, Olympiacos in Greece, FCSB in Romania and Club Universidad de Chile in Chile, among others.