Entain operates in the country through the Eurobet, bwin and Gioco Digitale brands. The group has partnered with Sport Senza Frontiere Onlus to support underprivileged young people and their families across Italy, through the provision of community sports and tutoring.

“The investment by the Entain Foundation will go directly into Sport Senza Frontiere Onlus’ intervention program,” a statement from Entain read. “As well as free access to 30 different sport disciplines, the program provides beneficiaries with school and tutoring services, counselling, health education and medical support, and support specifically for parents.”

The project will run throughout 2022, and aims to reach a total of 400 direct beneficiaries in Rome, Milan, Naples, Turin, Bergamo and Trento.

“We have a fantastic partner in Sport Senza Frontiere Onlus, and through this collaboration, we will put our best efforts into transforming the lives of hundreds of disadvantaged children and teenagers across Italy – through which free access to sport and education is key,” said Andrea Faelli, Managing Director of Eurobet.

“We hope to help grow the organisation’s intervention program in years to come and make a real change to the lives of the program’s beneficiaries – setting them up for a brighter future.”

The Entain Foundation will also support Sport Senza Frontiere Onlus on a second initiative, involving Entain employees working for its Eurobet brand in Italy. The six-month project, Wellbeing for Good, starts next month, and aims to promote the wellbeing of Eurobet employees through sports activities, social inclusion projects and team building activities.