KaFe Rocks’ acquisition, Glitnor said, “spearheads” the group’s move into the lead generation space, complementing its existing B2C online casino brands, as well as its B2B business.

The affiliate’s 170 employees, known as “Rocketeers”, will join the group, while KaFe Rocks Co-founder Feda Mecan will become Glitnor’s newest director, sitting on the company’s Board.

KaFe Rocks CEO Simon Pilkington, meanwhile, will join Glitnor’s executive management team, and the affiliate’s day-to-day management, the group said, will continue in its current format.

“Glitnor is not shy about its ambitions to become a leading iGaming group and the acquisition of KaFe Rocks and our move into the lead generation space is evidence of this,” remarked David Flynn, Glitnor Group CEO.

“In KaFe Rocks we have an established business being run by an incredibly talented team that owns and operates a network of successful, reputable affiliate assets that will drive growth for the wider group.”

KaFe Rocks, also based in Malta, boasts a global portfolio of assets, with its user-centric flagship brands time2play.com and USCasinos.com heavily focused on the States.

The affiliate’s Co-founder and Chairman Tim Tepass added: “At the heart of KaFe Rocks’ success is its people. For us as the owners of KaFe Rocks it’s been imperative that we look to accelerate growth through finding the right people to work with going forwards, and in David and his fantastic team at Glitnor Group we are adamant we’ve found just that.”