PlayUp, a next generation entertainment and technology group, has joined forces with the Tigers, an Australian Rugby League team, to become a Premier Partner and exclusive Wagering Partner.

“Rugby League represents a significant component of PlayUp’s sports wagering offering, being one of the most popular sports within its portfolio,” a statement from PlayUp read.

PlayUp, which provides an online betting service, will provide a variety of branding opportunities for the rugby league club for the 2022, 2023, 2024 and 2025 seasons.

This includes Wests Tigers jersey branding for the 2023, 2024 and 2025 seasons, naming rights to the Wests Tigers Field Club at Commbank Stadium, match day activations, and game day signage.

Also included is digital advertising, branding on training apparel, and Wests Tigers Harvey Norman Women’s premiership jersey branding for the 2023, 2024 and 2025 seasons.

PlayUp Australia CEO Paul Jeronimo commented: “PlayUp and the Tigers have bright futures being up and coming players against their respective competition, so this partnership is a perfect match. At PlayUp we love NRL and are excited to partner with the Wests Tigers ahead of the 2022 season.”

It is PlayUp’s first major sponsorship of an Australian sporting team.

“On behalf of all at Wests Tigers, I’d like to welcome PlayUp as our official wagering partner and express our thanks for their support over the next four years,” said Wests Tigers CEO Justin Pascoe.

“It’s great to embed a first-class global wagering brand into our corporate family, and we’re looking forward to a strong partnership on and off the field.”