Bally’s, the global casino entertainment company, is integrating Paysafe to streamline depositing methods for customers in an effort to sophisticate its growing omnichannel presence.
The integration of Paysafe covers both the new Bally Bet online sportsbook for Arizona and the BallyCasino.com brand for New Jersey.
Paysafe claims gamers will easily be able to deposit funds using credit/debit cards, provided they reside within respective state lines.
New Jersey’s BallyCasino.com notes players will be able to use Paysafe to deposit funds at Bally’s brick-and-mortar Atlantic City Casino Resort, in addition to BellyCasino.com iGaming accounts.
Paysafe’s integration into both the Arizona and New Jersey markets is expected imminently.
The payments company has also outlined plans for phase two of its integration with Bally’s: planning to merge with numerous Bally Bet online sportsbooks.
Paysafe CEO iGaming North America Zak Cutler said: “We’re incredibly proud of our new partnership. In the short term, we look forward to streamlining payment acceptance and improving Arizona and New Jersey customer conversions for Bally’s sports-betting and iCasino brands, as we extend the partnership into other states over the longer term.”
And Adi Dhandhania, COO of North America for Bally's Interactive, added: “As we roll out digital casino and betting products across North America, we know it is integral to do so in tandem with a first-rate payment processor. This partnership with Paysafe is an important step in elevating the customer experience for all of our users.”