PressBox Live is an “all-in-one sports data dashboard and commentary assistant” which, according to Stats Perform, allows broadcasters, social media teams and content creators to “enrich” their live coverage.

It is designed to alleviate “time-intensive” research by making Stats Perform’s proprietary NFL and National Collegiate Athletic Association (NCAA) data, which goes back to 1920, accessible via a single platform.

The dashboard delivers in-game stats and facts via a newsfeed called The Stream, said Stats Perform, which also provides betting insights.

“One of the biggest challenges for any broadcaster is quickly uncovering unique and interesting stats amidst the dynamic changes of the game. That is what keeps the fans engaged, the sponsors interested and viewership growing,” said Nancy Hensley, Chief Product and Marketing Officer at Stats Perform.

“We designed PressBox Live to provide real-time data driven insights, at scale and speed during a game. It’s like having several personal assistants to uncover interesting stat-driven stories behind the action on the field.”

As sport betting continues to roll out across various US jurisdictions, Stats Perform is hoping its PressBox Live platform will have a major impact on American football coverage.

Steve Hirdt, Senior Director of Operations and Research at Stats Perform, said: “Despite some fundamental differences, European and American football are quite similar in that both sports are uniquely driven by their exceptionally passionate fanbases.

“In less than one year, PressBox Live for Soccer revolutionised European football coverage, delivering an enhanced experience that benefits sports organisations, broadcasters and fans alike, which is why I’m so thrilled about Stats Perform’s decision to extend PressBox Live to the NFL and NCAA.”