The launch follows a soft launch in the state in late January. The Betfred Sports-branded iOS and Android apps will offer a “seamless betting experience that allows the opportunity to wager on any device within the state,” read a statement from SCCG Management, a consultancy that specialises in sports betting, iGaming, sports marketing, and affiliate marketing among others.

SCCG Founder, Stephen A. Crystal, commented: “SCCG is a proud partner of Betfred Sports in securing Arizona market access for Betfred with WeKoPa Resorts.”

Customers now have access to dedicated pages for professional and college sporting events, with real-time updates on a variety of betting types. It includes straight bets, in-play wagering, parlays, and teasers, with new customers receiving up to a $3,000 welcome bonus series upon sign up.

A temporary betting station is currently available at WKP Sports & Entertainment Sports Bar from Thursday to Sunday every week, while the groups will partner to build a state-of-the-art retail sportsbook at the We-Ko-Pa Casino Resort. It is expected to open in late summer this year.

“I could not be more excited to expand our Betfred Sports betting apps into the Arizona market,” said Bryan Bennett, Betfred Sports COO. “We look forward to offering customers in the entire state unique experiences that they can’t access on any other platform. Our team has worked diligently to bring this to fruition.”