NEWS
8 March 2022
Yaamava’ Resort & Casino enters booking partnership with Live Nation
By Gambling Insider

The Yaamava’ Theater in Southern California has secured the booking company’s services ahead of its scheduled opening this spring.

Live Nation promotes, operates and manages tickets sales for live performances, and through their partnership, Yaamava’ is looking to bring a “best-in-class” experience to its guests.

“We are thrilled to partner with Live Nation, the world’s leading live entertainment company,” said Peter Arceo, General Manager of Yaamava’ Resort & Casino at San Manuel.

“As we expand our entertainment offerings and feature premier artists, we are proud to work together with Live Nation to bring a best-in-class experience to life at our unique, one-of-a-kind Yaamava’ Theater.”

The venue will be able to support up to 3,000 people when it opens later this year, but Yaamava’ said it can scale down to 2,600 for shows with reserved seating only.

Guests can choose from six seating areas, but for those wanting a more “exclusive experience”, there will be nine private suites available.

The Yaamava’ Theater is an attempt to create a venue for major artists and acts to perform in a more “intimate” setting.

Rich Best, President of Southern California for Live Nation, commented: “We are excited to partner with Yaamava’ on this new theatre in Southern California.

“This partnership brings huge potential and new, exciting opportunities to have a range of artists including big acts play in an intimate theatre setting.”