Accessed through the SKB platform, Betting Zone has been launched to offer bettors and sports fans the opportunity to read expert opinions and analysis on their favourite sports, while also discovering the best betting options. 

Adam Baylis, Spokesperson, Smarkets, commented: “We’re really excited to further scale up our content offering with the launch of the SBK Betting Zone. This gives us another platform to provide our users with the latest tips and insight, which they can combine with our market-leading odds.  

“You can expect to see exclusive content from our brand ambassadors as well as a wider offering of podcast and video content in the coming months.” 

SBK, which features horseracing as one of its primary sports, intends to include horse trainer, George Boughley, and jockeys, Sean Levey, Nicola Currie and Tom Bellamy, as part of its expert lineup. 

To coincide with the upcoming Cheltenham Festival, running between 15 to 18 March, the Betting Zone will also feature the SBK Betting Podcast, hosted by Racing TV presenter, Jess Stafford. The podcast will provide tips and insight on horseracing, with additional in-depth material made available on the Betting Zone website. 

In addition to SBK, Smarkets, which is headquartered in London, Los Angeles and Malta, also operates the Smarkets Exchange.

The platform provides bettors with a range of betting options and guides designed to make the sports wagering experience more accessible.

Smarkets CEO Jason Trost spoke exclusively to Gambling Insider last year.