Under the terms of their five-year contract, SIS will deliver its full coverage of greyhound racing, which includes at least 42 fixtures a week from British, Irish and international tracks.

By linking with bet365, the company has further expanded its roster of operator partners, who currently span five continents. SIS claims its content has “helped drive bettor engagement.”

“We are very pleased that bet365 have committed to a long-term deal for our greyhound service,” remarked Paul Witten, Commercial Director at SIS.

“This agreement is a further endorsement of the quality of our racing offer and SIS’ reputation as a trusted leading supplier of 24/7 live betting content for the last three decades.”

Bet365 has become the latest operator to partner with SIS, and through their agreement, the Stoke-on-Trent-based brand is aiming to enhance its offering with a wider range of greyhound betting markets.

The business, whose Founder and CEO Denise Coates was earlier this month named the UK’s highest taxpayer, has recently engaged in various international expansion efforts, having in February launched a dedicated site in Argentina.

Concerning the company’s agreement with SIS, a bet365 spokesperson commented: “SIS has earned a deserved reputation within the betting industry for its top-quality racing content.

“This new long-term deal allows us to enhance our racing offering by providing premium greyhound racing to bettors across the world.

“We are confident that SIS’ greyhound content will provide frequent engaging betting opportunities for our customers.”