Under their new partnership, the provider will supply real-time data on international sporting events to power ads on the platform.

By integrating Stats Perform’s technology with Teads’, the provider claims that marketers will be able to capitalise on “key sports moments” by using data-driven messaging.

“Sports-based triggers go beyond traditional targeting tactics, and generate premium revenue by driving engagement, improving clickthrough rate (CTR) and building brand awareness,” said Stats Perform.

Steve Xeller, Stats Perform CRO, said: “In partnering with Teads, we are thrilled to be offering marketers the ability to leverage best-in-class, live sports data to deliver more effective and personalised messages to their target audiences on a global scale.”

Teads uses “In-Read” technology, allowing editorial content to be inserted “without disrupting the user experience.” This forms the crux of the companies’ partnership, giving sports-focused brands the ability to update their content using Stats Perform’s live data.  

“This exciting partnership with Stats Perform allows us to add another unique layer into our dynamic creative offering,” said Jonathan Lewis, Head of Teads Studio.

“With Stats’ unparalleled access to live and predictive sport data we can now weave these elements into our creative responses for clients, who have either a natural affinity with sports (i.e. apparel) or are sponsors of tentpole events such as the Super Bowl or UEFA Champions League.

“The partnership furthers our commitment to delivering personalised creative without impacting upon user privacy and leveraging our data and contextual signals.”