The agreement sees Luckbox listed on several affiliate websites operated by Raketech. Such sites are designed to refer players to Luckbox’s esports, sports and casino betting services.

The deal builds upon previous agreements that Real Luck Group has signed with other affiliate sites, all with the aim of increasing player traffic.

“Raketech is among the biggest lead-generation companies in the iGaming industry,” said Luckbox Head of Affiliates Mike Bazzi. “I know from previous roles that Raketech is a proven driver of traffic, which is a key focus of our growth strategy at this time.

“This partnership is a continuation of Luckbox's efforts to increase our player base in a data-driven manner to grow revenues. We will continually monitor and optimise our marketing spend across our player acquisition strategies.”

Luckbox has also submitted an application to the Alcohol and Gaming Commission of Ontario to become a fully registered internet gaming and sports betting operator within the province.

Luckbox CEO Thomas Rosander commented: “We're a Canadian company, listed on the Toronto Venture Exchange, so it's very important for us to operate on home territory.

“Canada already has a mature betting audience; however, the Canadian Gaming Association suggests that Canadians place over $4bn of bets with offshore sites each year. Regulations have changed; Canadians are passionate esports and sports fans, and esports is a large and growing recreational activity in Canada.

“The Canadian sports betting market could be a multi-billion dollar market within five years, so now is the time for Luckbox to operate in Canada, starting with Ontario.”