The launch means that all of the aggregator and content provider’s partners can integrate Aspire Global’s BtoBet offering through a single API.

Pariplay CCO Enrico Bradamante commented: “We are offering our partners a great opportunity to move more quickly than ever before in complementing their offering with a sportsbook product. 

“BtoBet has built a deserved reputation as an industry leader and this simple, one-stop shop solution allows operators to utilise an outstanding sportsbook offering to get to market quickly and scale at speed.

“It is a simple, seamless process that takes all the pain of multiple integrations away from the shoulders of operators and we are delighted to be able to offer it to both existing and new partners.”

The addition of sports betting sees Pariplay now offer all verticals - sportsbook, casino games, live games, virtual sports and bingo - within a single API.

“Pariplay has made huge strides within multiple markets all over the world thanks to its comprehensive content offering,” said BtoBet COO Dima Reiderman.

“In continuing to provide operators with the best possible experience for their customers without involving costly, time-consuming processes, this solution ticks all the boxes and allows operators to deliver a world-class betting experience to their players to complement their online casino offering or their current sports betting solution.

“This quick, seamless solution will enable online casinos to stake a major competitive advantage in providing a greater breadth of content in a fraction of the time than was possible before.”