The gaming company will also become one of the Italian football club’s Principal Partners, with the partnership to commence on 1 July 2022.

From the beginning of next season, the group’s eFootball logo will feature on the front of the men’s team’s official training kit, to be worn by players during training sessions and before every domestic and international match.

“We are thrilled to welcome KONAMI back into the AC Milan family as one of our Principal Partners and our very first Training Wear Partner for the men’s team,” said AC Milan Chief Revenue Officer Casper Stylsvig.

“We are very excited about the potential that this partnership offers us both as a club and a brand to break new ground together.”

The new training kit is expected to be released in the coming months. During the course of the partnership, both parties will aim to “strengthen their common status as entertainment powerhouses, generating an innovative ecosystem of initiatives that will unite players and fans both on and off the pitch,” a statement from AC Milan read.

Naoki Morita, KONAMI Digital Entertainment B.V.’s European President, commented: “KONAMI is very excited to be working with AC Milan once again. Becoming a Principal Partner of one of the biggest football clubs in Europe and also putting our brand on their training kit is an incredible opportunity. 

“We are looking forward to working with the club and creating an innovative partnership together.”