It comes as part of an extended agreement to support the growth of Norwegian state gaming operator Norsk Tipping.

“The use of our sportsbook solution to power the Norsk Tipping retail network is the latest in a series of continuing improvements that enhances its sports betting offering and optimises its business operations,” said Jacob Lopez Curciel, Managing Director, Managed Platform Services, Sportradar.

“The wide range of services provided by Sportradar underpin what has proven to be a highly collaborative relationship that has delivered great results for our partner.”

With over 500 in total, the iSSBT points of sale “provide bettors with a similar user experience and features to Norsk Tipping’s online sportsbook offering,” a statement from Sportradar read. This offering is also powered by Sportradar’s sportsbook technology.

Moreover, Norsk Tipping customers now require only a single account to place bets, be it in store or online.

Norsk Tipping Head of Gaming Operations Hans Erland Ringsvold commented: “While the industry is undergoing significant digital transformation, retail continues to be an important channel for our company, as it has been throughout our history.

“Through our partnership with Sportradar, we have established a mobile first and online distribution strategy whilst maintaining a presence in retail. This approach enables us to cater for a digital optimised sportsbook offering, also made available for our biggest and most important retailers. 

“This launch in retail marks the start of a next generation retail solution for sports and we are very keen to learn how this is received by customers.”