The customer relationship management (CRM) marketing platform cited the appointee’s 20-plus years of experience “designing and executing revenue generation models” as its primary reason for bringing McNabb on board.

Prior to joining Optimove, he served as Chief Revenue Officer for Exponea, a customer data and experience platform that was recently acquired by Bloomreach.

Before this, McNabb was the VP of Global Enterprise Sales for precision demand marketing firm Integrate, and Senior VP of Global Sales for PathFactory, a Software as a Service (SaaS) company.

McNabb, who describes himself as a “SaaS sales champion”, will according to Optimove CEO and Founder Pini Yakuel play a “major role” in the company’s growth efforts, particularly regarding its sales operations.

“We’re thrilled to welcome Scott to Optimove, to take on the Americas operation,” said Yakuel. “Scott is a key addition to the team. His experience and knowledge are unrivaled and will play a major role in our efforts to scale our sales operations and expand our portfolio into new states, verticals and markets.

“As this and previous appointments suggest, we are determined to keep bringing in extraordinary outside talent to keep Optimove one step ahead of the curve.”

Meanwhile, McNabb looked forward to joining Optimove, saying: “I’m excited to join Optimove and play a major role in the company’s rapid growth efforts in the Americas.

“I would like to thank the Exponea Team, I thoroughly enjoyed my time there, and I am looking forward to my next challenge at Optimove.

“Having been at the forefront of the sales of many different brands, I can safely say that Optimove is a company with next-generation, game-changing AI technology and excellent prospects.”