Rosalinda Van Rooyen, Danielle Parsons, Ian Brown and Jacob Verret have each stepped into a new role, with their responsibilities ranging from customer service to technology and cybersecurity.

Axes is a fintech platform that operates within the gambling industry. Via its data collection, AI and cashless solutions, the company is “dedicated to the eradication of money laundering, addictive gambling and illicit activities.”

With these goals in mind, Van Rooyen has been promoted from Chief Operating Officer (COO) of AxesNetwork to Chief Product Officer (CPO) of Axes.ai.

As CPO, she will oversee the creation, design, build and rollout of fintech, media and apps, alongside Axes’ products as a whole.

Replacing Van Rooyen as COO of AxesNetwork is Parsons, who will assume responsibility for all commercialisation, installation and customer service.

Brown, meanwhile, has stepped into the role of Chief Information Officer (CIO), responsible for leading all research, development, product and technology.

To these ends, Brown’s fintech and design experience will no doubt prove useful, as well as his previous tenure as Chief Technology Officer (CTO) for Axes Apps. Finally, Verret has been tapped to serve as Axes’ Chief Information Security Officer (CISO).

“The core strategic advantage of Axes is its people,” stated Earle G. Hall, President and CEO of Axes.ai.

“We are a people company first, that thrives on ingenuity second and makes great products third.

“These appointments will accelerate our mission to make our industry safer and more fun. I feel blessed that such amazingly competent people choose Axes and our quest to improve our industry.”