The company’s loyalty marketing division, PlayAwards, has added Lighthouse Immersive to its roster of reward partners.

A self-described “experiential entertainment” brand, Lighthouse uses projection mapping technology to display works of art, most notably those of Van Gogh, around a room. In this way, the company invites “audiences around the globe” to witness “unique art experiences that encourage dialogue and inspire new artistic creations.”

Under their agreement, Playstudios customers can now exchange their loyalty points for complimentary or specially priced tickets to Lighthouse’s “Immersive Van Gogh” experience in Las Vegas.

“As we expand our immersive experience offerings around the world, we are eager to partner with innovative brands that understand the fast-growing mobile consumer,” said Immersive Van Gogh Producer Corey Ross.  

“What Playstudios and PlayAwards have built is unrivaled in loyalty marketing, and together we can introduce an all-new audience to these incredibly unique experiences, and watch them gain a new appreciation for art.”

Points can be exchanged via the rewards store in Playstudios’ mobile apps myVegas Slots, myVegas Bingo, my Konami Slots, myVegas Blackjack, Pop! Slots and MGM Slots Live.

Lighthouse Immersive joins PlayAwards existing reward partners, which include MGM Resorts International, IHG Hotels and Resorts, City Winery and Wolfgang Puck.

Commenting on this latest partnership, Rob Oseland, Head of PlayAwards, added: “Lighthouse specialises in the kind of cutting-edge, immersive experiences that our audience of players loves to see.”